Over 60,000 shoppers swarm to Fort Wayne, Indiana, over five days each April for the annual Vera Bradley Outlet Sale. Shoppers are almost all women, from every state in the union and about a dozen countries. Women come by the busload. Groups of friends or generations of families hold reunions. They often dress in matching t-shirts for the big event. It’s one of the biggest events held at the Allen County War Memorial Coliseum each year.  Some shoppers even sleep in tents in front of the door the night before to be first inside.  They often come with lists in hand, lists from families and friends.  

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