What is a re:mix? Re:fuel? Re:charge? It’s all jargon used at Aloft Hotels.
I hadn’t heard of the Aloft hotel chain before I stayed at the Aloft Chicago O’Hare in Rosemont. It turns out it’s a fairly new brand of the Starwood hotel group, the same folks who bring you Westin and Sheraton hotels. It’s different, though, from a Westin or Sheraton with its contemporary boutique styling and unique jargon for everything from the hotel lobby to the swimming pool.